CUSTOMERS
• Recreational Anglers – 75% | Recreational Paddling – 14%
• Planning to Paddle – 52% | Use a Motor – 32%
• Use in Small Lakes, Ponds, Rivers, & Creeks – 79%
WHY THEY BUY
GROWTH OPPORTUNITIES
• Small Boat Anglers – Simpler and easier to transport, Great with motor.
• Kayak Anglers – Seeking stability AND lightweight / compact size
• River Anglers – Superior maneuverability; Motor up and float down.
SALES & MARKETING IDEAS:
Package & display F10 with MotorGuide Xi3 or NuCanoe EPS
Display F10 on floor with Transport Cart to show ease of transport.
Fly Fishing setup w/ Casting Bar