CUSTOMERS
• 49 years & Under – 70%
• Recreational Anglers – 63% | Recreational Paddlers – 15%
• Planning to Paddle – 79% | Use a Motor – 14%
• Use in Small Lakes, Rivers, & Creeks – 67% | Large Lakes – 18%
WHY THEY BUY
GROWTH OPPORTUNITIES
• Great for ALL abilities – The Flint GROWS with you!
• Ladies & Youth – Lightweight, compact, stable, and paddles GREAT!
• River Kayak Anglers – Especially with PIVOT Drive
• Value – Dollar for Dollar, Pound for Pound, the Flint offers the most.
SALES & MARKETING IDEAS:
Display with GearPod – Lightweight kayak with BIG storage
Focus on potential – great for beginners and experts, you won’t outgrow it
Market to families and youth anglers – everyone will love it!
Showcase as high performance and comfortable rec paddling kayak