CUSTOMERS
• 30-49 years – 54% | 50+ – 36%
• Recreational Anglers – 65% | Hunters – 10%
• Uses a Motor – 51% | Paddle only – 44%
• Lakes – 58% | Rivers – 31%
WHY THEY BUY
GROWTH OPPORTUNITIES
• Families – Solo OR Tandem Use, Buddy Seat
• Small Boat Anglers – Especially on electric-only lakes
• Tournament Anglers – Able to use motor/pedals and throw big swimbaits
• Hunting – Duck, Deer, & Turkey. Access better hunting spots and stealth.
SALES & MARKETING IDEAS:
Display and Market 12 Tandem Setups & Options
Outfit with Honda, Xi3, or NuCanoe EPS
Focus on Stability – Stability – Stability
Setup with Duck Blind