CUSTOMERS
• 30-49 years – 63%
• Recreational Anglers – 63% | Tournament Bass Fishing – 14%
• Paddle only – 52% | Bow Mount Motor – 21%
• Lakes – 54% | Rivers – 28% | Saltwater – 18%
WHY THEY BUY
GROWTH OPPORTUNITIES
• Tournament Anglers – Paddle or Power, Stability, AND Wide-Open Deck
• Paddlers – Best paddling performance: Speed, Stability, & Handling.
• PADDLE PEDAL & POWER – The Pursuit does it all, does it very well.
• Kayak Anglers with Kids – Awesome solo, even better with your buddy
SALES & MARKETING IDEAS:
Display & Demo Pursuit with PIVOT Drive, Xi3, and/or Torqeedo
Promote Tournament Fishing Success – The Choice of Champions
Share Testimonials from Team NU Tournament Anglers
Showcase the Space – Outfit and equip with all the gear.